Apply good data science to outthink competitors’ marketing

Marketing departments quickly adopted big data analytics and obtained good results. Many companies—such as Amazon and its noteworthy and effective personalized marketing powered by big data analytics—use big data–based marketing analytics to outthink their competitors. However, according to a recent survey by Kantar TNS, one of the largest research firms in Europe, delivering meaningful personalized marketing is still a big challenge for organizations.

for more go to:

www.ibmbigdatahub.com/blog/apply-good-data-science-outthink-competitors-marketing

 

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